| dc.description.abstract | Rice is the primary food for 95 percent of Indonesia's population and consumption levels 139 kilograms by capita by year. The purpose of this study was to analyze the system of rice marketing that includes channel marketing, marketing institutes, marketing functions, market structure and market behavior. In addition, this research analyzes the efficiency of rice marketing in any type of marketing channels. Results from this research that rice marketing channels in Banyuwangi regency consists of 12 channels and there are six types of institutions marketing (farmers group, middleman, milling, wholesalers, retailers and sub regional division Bulog). Total harvest rice planting season I 2012 as much as 272.880 kilograms GKP or equivalent 150.084 kilograms of rice. Marketing efficiency analysis proves that the channel VII distribute 31.755,50 kilograms of rice. Highest marketing costs 1,512 rupiah per kilogram on channel XII. Greatest value of margin marketing is also on the channel XII is equal to 2.721 rupiah per kilogram. Channel III has a value of the farmer's share of 79 percent. Farmer's share value higher on a channel other than the channel marketing shows the channel operationally efficient | en |
