Peran Iklan Televisi Layanan Masyarakat sebagai Penyebar Perubahan Tatacara Pemilu Legislatif dengan Pengetahuan Pemirsa (Kasus: Masyarakat Desa Cihideung Ilir, Ciampea Bogor)
Abstract
The objectives of this study were to analyze the role of public service advertising on television to socialize the change of choosing method in Legislative Election 2009, to analyze spectator’s knowledge about the change of choosing method in Legislative Election 2009 and to analyze the correlation between role of public service advertising on television and spectator’s knowledge. This research was conducted at Cihideung Ilir Village, Ciampea, Bogor, West Java, using survey on 98 people from Cihideung Ilir. The respondents were selected using a simple random sampling method. Data were collected and analyzed using chi square’s test and rank Spearman’s test. The results of this research showed that the role of public service advertising in television to socialize the change of choosing method in Legislative Election 2009 was in medium level. Then, spectator’s knowledge about the change of choosing method in Legislative Election 2009 was in medium level. Last, the results said that there were significant correlation between role of public service advertising on television and spectator’s knowledge.