| dc.description.abstract | The role of chicken ranch business in Indonesia starts to develop until at this moment. This business has good prospect and so bright. The necessities of protein consumption rate by people become one of many factors that influence of developing chicken ranch business. This study aimed to: (a) identify and evaluate two differential plasma partnerships system for chicken ranch business in Bogor, (b) know about comparison of rancher income between two differential plasma partnerships system with differential business scale for chicken ranch business in Bogor and (c) know alternative strategies to improve rancher income for plasma partnerships system for chicken ranch business. Data collecting conducted through direct observation of six plasma chicken ranch business through interview with the owner of plasma chicken ranch and the leader of main company that doing partnerships. The data consist of primary data and secondary data that is used to identify and evaluate partnerships model. The data are also used to compare rancher income between two differential partnerships system. The next analysis consist of Internal Factor Evaluation (IFE) matrix and External Factor Evaluation matrix (EFE), Internal-External matrix (IE) and analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis) to formulate alternative strategies in order to support development of plasma partnerships system for chicken ranch business. Partnerships concept for plasma chicken ranch in Bogor have the same concept. But the fact in implementation indicate that the partnerships activities have not done yet perfectly as delivering raw material agreement, determine pricing of raw material agreement, determine selling price which tend to lose out the rancher. The ranchers income from "M" plasma chicken ranch with age production between 37-41 days are better than the ranchers income from "P" plasma chicken ranch with age production between 31-33 days. Based on the SWOT analysis, alternative strategies for plasma chicken ranch business development are including: (1) to improve production, (2) to maintain relationship and trust with main company, (3) to administer business documents, (4) to add new coop, (5) to do operational efficiency, (6) to maintain relation with surrounding society, (7) to hire the surrounding worker, (8) to create and maintain cooperative and information with other rancher in a organization, (9) to approach and negotiate the contract with main company based on the last condition and (10) to observe the economy condition. | en |
