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Persepsi dan Sikap Ibu terhadap Klaim Gizi dalam Iklan Susu Formula Lanjutan Anak Usia Prasekolah dan Hubungannya dengan Keputusan Pembelian
(IPB (Bogor Agricultural University), 2009)
Not al/ advertisements give correct information, therefore make Melalui the consumer confuse. The aimed of this research were to analyze category ofMerek. advertisement claim, purchasing decision and the relationship of ...
Tingkat Kepuasan Konsumen terhadap Tanggapan Perusahaan Pasca tundakan Komplain Melalui Media Cetak
(IPB (Bogor Agricultural University), 2009)
The aims of this research were to identify the consumer's characteristics that do the complain act, to analyze the relation between consumer's characteristics with the complaint action, to analyze the company's conception ...