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Pengaruh Ethnosentrisme Terhadap Sikap, Preferensi dan Perilaku Pembelian Buah Lokal dan Impor
(Program Sudi Manajemen dan Bisnis, Sekolah Pascasarjana IPB (MB-IPB) dan Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI), 2013-07)
The purpose (Jf this research were to I) analyze the rqffect of ethnocentrism towards income and educational level; 2) analyze the effect (){ ethnocentrism on consumers' attitudes; 3) analyze the rqffect (){ ethnocentrism ...