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Persepsi dan Sikap Ibu terhadap Klaim Gizi dalam Iklan Susu Formula Lanjutan Anak Usia Prasekolah dan Hubungannya dengan Keputusan Pembelian
(IPB (Bogor Agricultural University), 2009)
Not al/ advertisements give correct information, therefore make Melalui the consumer confuse. The aimed of this research were to analyze category ofMerek. advertisement claim, purchasing decision and the relationship of ...
Tingkat Kepuasan Konsumen terhadap Tanggapan Perusahaan Pasca tundakan Komplain Melalui Media Cetak
(IPB (Bogor Agricultural University), 2009)
The aims of this research were to identify the consumer's characteristics that do the complain act, to analyze the relation between consumer's characteristics with the complaint action, to analyze the company's conception ...
Pengaruh Persepsi dan Preferensi Konsumen terhadap Keputusan Pembelian Hunian Green Product
(JURNAL MANAJEMEN DAN ORGANISASI, Departemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor, 2015-04)
The purposes of this study are: 7) to identify foctors that influence consumer perceptions on green product purchase decisions; 2) to identify factors affecting consumer preferences of green product purchose decision; 3) ...
Managing Reward to Enhance Customer Value :Empirical Study of Frequent Flyer Program "Reviewer"
(Jurnal manajemen Teknologi Sekolah Bisnis&Manajemen ITB, 2014)
Pengaruh Ethnosentrisme Terhadap Sikap, Preferensi dan Perilaku Pembelian Buah Lokal dan Impor
(Program Sudi Manajemen dan Bisnis, Sekolah Pascasarjana IPB (MB-IPB) dan Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI), 2013-07)
The purpose (Jf this research were to I) analyze the rqffect of ethnocentrism towards income and educational level; 2) analyze the effect (){ ethnocentrism on consumers' attitudes; 3) analyze the rqffect (){ ethnocentrism ...
Comparison of Power Influence Factors Shaping Loyalty Indonesian Domestic Airlines
(International Institute for Science, Technology & Education Accelerating Global Knowledge Creation and Sharing, 2015)
Passenger perception of the quality of airline service LFA lower than the FSA for airline passengers pay the ticket realized with relatively cheaper rates. This study airned to analyze the differences in causality between ...
Modal Sosial,Strategi Koping Ekonomi dan Kesejahteraan Objektif Keluarga dengan Perempuan sebagai Kepala Keluarga "Reviewer"
(Jurnal Ilmu Keluarga dan Konsumen,Dept.IKK FEMA IPB, 2014-09)
Hedonisme Konsumen sebagai Variabel Mediator antara Pemasaran dan Pembelian Tidak Terencana "Reviewer"
(Jurnal Ilmu Keluarga dan Konsumen,Dept.IKK FEMA IPB, 2015-01)