| dc.contributor.advisor | Wiliasih, Ranti | |
| dc.contributor.advisor | Irfany, Mohammad Iqbal | |
| dc.contributor.author | Shatrie, Firly Mariska | |
| dc.date.accessioned | 2022-01-10T04:15:16Z | |
| dc.date.available | 2022-01-10T04:15:16Z | |
| dc.date.issued | 2022-01-07 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/110535 | |
| dc.description.abstract | Salah satu jasa yang berkembang selama pandemi adalah layanan delivery online untuk makanan. Namun, tidak semua makanan yang tersedia pada layanan delivery memiliki logo halal. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi keputusan pembelian produk makanan berlabel halal pada layanan delivery online selama pandemi COVID-19 di Kota Bogor. Responden pada penelitian ini berjumlah 100 orang mewakili masyarakat Muslim Kota Bogor dan pengambilan data menggunakan kuesioner dengan skala likert. Analisis data menggunakan statistik deskriptif menunjukkan karakteristik masyarakat Muslim pada penelitian ini didominasi oleh responden dengan usia 18 – 24 tahun dengan 70 persen responden sudah memiliki pendapatan sendiri. Hasil regresi logistik menunujukkan variabel layanan penjual produk makanan, promosi, dan faktor sosial memiliki peluang yang signifikan terhadap keputusan pembelian produk makanan berlabel halal selama pandemi. | id |
| dc.description.abstract | One of the emerging services during the pandemic is food delivery online services. However, not all food available within the delivery service has halal logo. This research aims to determine the factors that influence the decision to purchase food products on delivery online services during the COVID-19 pandemic in Bogor. The sample of this study are 100 respondents representing Muslim Community in Bogor and the data is collected using questionnaire with Likert scale. The data was analyzed using descriptive statistics, showing that the characteristics of Muslim Community within this research are dominated by respondents aged 18-24 years old, with 70 of the respondents already having their own income. The results of logistic regression show that the variables of food product seller service, promotion, and social factors have significant opportunity towards the purchase decision for halal-labeled products during the pandemic. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Keputusan Pembelian Produk Makanan Berlabel Halal pada Layanan Delivery Online Selama Pandemi COVID-19 di Kota Bogor | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | Halal Food Products | id |
| dc.subject.keyword | Delivery Online | id |
| dc.subject.keyword | COVID-19 | id |
| dc.subject.keyword | Regresi Logistik | id |
