Estimasi Nilai Kerugian Ekonomi Akibat COVID-19 Terhadap MICE Tourism di Kota Bogor
Abstract
Pandemi CoronaVirus Disease 2019 (COVID-19) yang sedang menyebar di
seluruh dunia membawa pengaruh yang sangat besar bagi mobilitas manusia.
Penyebaran yang cepat membuat pemerintah harus cepat tanggap guna mencegah
penyebaran COVID-19. Salah satu tindakan pemerintah dalam mencegah
penyebaran COVID-19 adalah membuat kebijakan terkait Pemberlakuan
Pembatasan Sosial Berskala Besar (PSBB). Pemberlakuan kebijakan PSBB
membawa dampak terhadap kunjungan dan penerimaan pariwisata. Salah satu
sektor yang mengalami dampak tersebut adalah sektor wisata MICE (Meeting,
Incentive, Convention, and Exhibition) tourism di Kota Bogor. Tujuan dari
penelitian ini adalah: (1) mengidentifikasi penurunan wisatawan MICE tourism di
Kota Bogor akibat COVID-19, (2) mengestimasi berapa besar kerugian ekonomi
MICE tourism akibat adanya COVID-19 di Kota Bogor, (3) mengidentifikasi
risiko akibat COVID-19 terhadap MICE tourism di Kota Bogor, (4)
mengidentifikasi langkah dan strategi untuk upaya pemulihan MICE tourism di
Kota Bogor. Hasil penelitian ini menunjukkan bahwa penurunan wisatawan MICE
tourism di Kota Bogor mencapai 62 % atau setara dengan 4.562.530 wisatawan.
Kerugian ekonomi MICE tourism sebesar Rp 88.871.494.878. Hasil penilaian
risiko pada sektor MICE tourism terdiri dari lima risiko tinggi dan tujuh risiko
menengah. Langkah dan strategi pemulihan MICE tourism yang
direkomendasikan yaitu melakukan penerapan CHSE (Cleanliness, Health, Safety
and Environment Sustainability) di setiap hotel. The Coronavirus Disease 2019 (COVID-19), which spread throughout the
world, had a huge impact on human mobility. Rapid deployment makes the
government must be responsive to prevent the spread of COVID-19 the
implementation of the Large-Scale Social Restrictions (PSBB) which is one of the
government actions to prevent COVID-19. The implementation of the PSBB
influences the level of tourist visits and receipts One sector that has experienced
this impact is the MICE (Meeting, Incentive, Convention, and Exhibition) tourism
sector in Bogor City. The objectives of this study are: (1) to identify the decline in
MICE tourism tourists in Bogor City due to COVID-19, (2) to estimate the
economic loss of MICE tourism due to COVID-19 in Bogor City, (3) to identify
risks due to COVID-19 on MICE tourism in Bogor City, (4) identify steps and
strategies for efforts to restore MICE tourism in Bogor City. This study indicates
that the decline in MICE tourism tourists in Bogor City reached 62 per cent or
equivalent to 4,562,530 tourists. The economic loss of MICE tourism is Rp
88.871.494.878. The risk assessment results in the MICE tourism sector consist of
five high risks and seven medium risks. The recommended steps and strategies for
the recovery of MICE tourism are implementing CHSE (Cleanliness, Health,
Safety, and Environment Sustainability) in every hotel.