Jurnal MPI (Magister Profesional Industri Kecil Menengah)Jurnal Magister Profesional Industri Kecil Menengahhttp://repository.ipb.ac.id/handle/123456789/404052024-03-19T07:44:21Z2024-03-19T07:44:21ZStrategi Pemasaran Wafer Ransum Komplit untuk Ternak SapiJannah, Udoh RoudotulSuryahadiHardjomidjojo, Hartrisarihttp://repository.ipb.ac.id/handle/123456789/626692015-09-03T07:05:18Z2013-01-01T00:00:00ZStrategi Pemasaran Wafer Ransum Komplit untuk Ternak Sapi
Jannah, Udoh Roudotul; Suryahadi; Hardjomidjojo, Hartrisari
This research was aimed to analyze level of interest, identify significant predictor for intention to purchase, analyze level of uniqueness, analyze level of concordance and develop marketing strategy for wafer complete ration. The research design used judgmental sampling to select 30 respondent in Jakarta, Bogor, Depok, Tangerang and Bekasi. The data were analyzed by using descriptive analysis and ordinal regression. The result showed that wafer complete ration concept was well received. This is indicated by the level of interest (57%) of farmers to the concept. However, there are only 47% of farmers who have a desire to buy a wafer complete ration. Predictors variable that increasing level of willingness to buy are level of uniqueness, whether or not never use agriculture waste and the most usage of feed. While the other predictor variables influence to decrease level of willingness to buy are level of concordance between concepts and needs, level of interest, whether or not never heard about wafer complete ration, number of cattle and the last length of cattle business. Marketing strategies include product development, prices in the range of Rp4500 to Rp5500, the distribution system will be used broken off sell and promotion strategies with more emphasis on activities below the line
2013-01-01T00:00:00ZUsaha pembesaran dan pemasaran ikan lele serta strategi pengembanganya di UD Sumber Rezeki Parung, Jawa BaratJajaSuryani, AniSumantadinata, Komarhttp://repository.ipb.ac.id/handle/123456789/626682015-09-03T07:02:34Z2013-01-01T00:00:00ZUsaha pembesaran dan pemasaran ikan lele serta strategi pengembanganya di UD Sumber Rezeki Parung, Jawa Barat
Jaja; Suryani, Ani; Sumantadinata, Komar
The purpose of this study was to determine the magnification and technology marketing at UD Sumber Rezeki and get a new breakthrough in marketing efforts and the enlargement of catfish, determine the feasibility and efficiency of marketing efforts and the enlargement of catfish, find the prospect of catfish processed products, know the SWOT in the enlargement and marketing of catfish and determine the strategy of business development and marketing of catfish enlargement on UD Sumber Rezeki. Technology production processes carried out by following the catfish aquaculture activities at UD Sumber Rezeki Parung, West Java, and then analyzed the feasibility of their business. The analisis through qualitative analysis, quantitative analysis of IFE and EFE, Matrix IE and SWOT. Catfish farming in the UD Sumber Rezeki Parung, West Java feasible to be implemented with the value of B/C ratio > 1,26. BEP catfish production. Rp9631.76 per kg, NPV 14% on the value of Rp38,140,956, 17% IRR and PBP 3 years 9 months. Efficiency for catfish enlargement in UD Sumber Rezeki determined by the use of water by gravity, the use of probiotics to save time, use sinking feed and floating feed. Based on the IFE (2.83) and EFE (2.81), then the position at UD Sumber Rezeki phase of growth and stability and are in quadrant 5. Based on the analysis of SWOT matrix and IE matrix, then the strategy for developing UD Sumber Rezeki, Parung, West Java are (1) market penetration by selling directly to end customer, (2) diversification of catfish products and (3) improve the competence of human resources.
2013-01-01T00:00:00ZStrategi Pemasaran Sapi Potong di CV Septia Anugerah JakartaKusuma, TonniRaharja, SaptaSaleh, Amiruddinhttp://repository.ipb.ac.id/handle/123456789/626672015-09-03T07:02:13Z2013-01-01T00:00:00ZStrategi Pemasaran Sapi Potong di CV Septia Anugerah Jakarta
Kusuma, Tonni; Raharja, Sapta; Saleh, Amiruddin
CV Septia Anugerah is one of the largest beef cattle in Indonesia that can meet the needs of beef cattle. In West Java, beef marketing largely dominated by livestock or livestock. The company helps farmers with livestock marketing and make it easier for farmers to get cash when needed. Marketing beef cattle through marketing channels can make the commodity reaches the consumer. But inefficient channel marketing can be relatively long or causing harm to farmers and consumers, the consumers bear the high cost of marketing, so pay a higher price, farmers are earning less, because the selling price is lower as well. In this study used the total score to produce a matrix of IFE and EFE are respectively 2,696 and 2,793 indicating that the CV Septia Anugerah is in a stable position to respond to the external environment and in a position to respond to factor flats internal. The total value score of IFE and EFE second is to identify the position of CV Septia Anugerah. Value matrix IE indicates the position of the middle cell (V), which is the growth/stable. The results of the analysis of SWOT is the following strategies, namely, the need to implement a combination of the four aspects of marketing (4Ps): product, price, place and promotion). Managerial implications of the aspects under study can be grouped into four: (1) marketing, (2) financing, (3) production, and (4) human resources. Based on matrix computations Quantitative Strategic Planning (QSP), the most interesting to be applied is to expand the marketing network to penetrate the market with the highest value of the appeal.
2013-01-01T00:00:00ZStrategi Peningkatan Daya Saing Tuna Olahan Indonesia di Pasar InternasionalLestari, WijiSyarief, RizalSumantadinata, Komarhttp://repository.ipb.ac.id/handle/123456789/626662015-09-03T07:02:08Z2013-01-01T00:00:00ZStrategi Peningkatan Daya Saing Tuna Olahan Indonesia di Pasar Internasional
Lestari, Wiji; Syarief, Rizal; Sumantadinata, Komar
Tuna Indonesia mostly exported in fresh and frozen (55%), and 45% in processed tuna. It is therefore necessary to study the competitiveness of processed tuna. The method used is the Revealed Comparative Advantage (RCA) and the analysis of the Competitive Profile Matrix (CPM) Analysis, In the year 2006 to 2010, Indonesia has a fresh tuna RCA index between 4.56 to 8.18, tuna frozen at 0.49 to 1,43 and processed tuna fish ranged from 1.25 to 2.68. Based on the analysis of the competitive profile, three factors of production and marketing of highly influential on the competitiveness of tuna fish are (1) the quality of the resulting processed tuna fish with a weight of 0.143, (2) tariff and non tariff barriers with a weight of 0.114, and (3) Development and Promotion Intellegence market with the weight of 0.110. As for the human and institutional factors, factors which have an important role in increasing competitiveness is (1) The Role of Government in the development of the tuna processing industry with a weight of 0.147, (2) Availability of human resources capable of handling quality with weights 0.135, and (3) the role of government in the prevention and handling of illegal fishing by weight of 0.130. Based on the analysis of RCA analysis and matrix analysis of the competitive profiles of priority strategies that can be done to improve the competitiveness of Indonesia's processed tuna to the factors of production and marketing are as follows (1) Improve the quality of processed tuna Indonesia; (2) Encourage overcome tariff and non tariff barriers; (3) enhance market development and promotion Intellegence, The strategic priorities for the human and institutional factors are (1) Increase the Role of Government in the development of the tuna processing industry, (2) Improving the human resources capable of handling quality, (3) Eradication and control of illegal fishing.
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